What you’ll build
A multi-agent system with specialized agents for each support domain, connected to one or more channels.Step 1: Build your Knowledge Base
Before creating agents, prepare the data they’ll reference:- FAQs: Write 10 to 20 FAQs covering your return policy, shipping times, sizing guide, payment methods, and store policies.
- PDFs: Upload your full return/refund policy, shipping guide, and any product manuals.
- Products and Collections: These sync automatically from Shopify.
Step 2: Create a Support MAS
- Go to Multi-Agent Systems > Create.
- Choose the MAS type matching your channel (Storefront, Email, Instagram, or Facebook).
- Add these agents:
Triage Agent (entry agent)
Role: Route every conversation to the right specialist. Instructions:Orders Agent
Role: Handle all order-related inquiries. Instructions:Refund Agent
Role: Process refunds after the Orders Agent has gathered details. Tools: Refund Order, Get Order Details. Model: GPT-4.1 (refund decisions need careful judgment).General Agent
Role: Answer FAQ and policy questions. Tools: Get Related Knowledge Source, Web Search. Model: GPT-4.1 Mini.Live Agent
Role: Escalate to a human when the AI can’t resolve. Tools: Connect to Live Chat.Step 3: Connect to your channels
- Go to Settings > Channels and assign the MAS to your preferred channels.
- Toggle Auto-reply on.
- Set a response delay of 2 to 5 seconds for chat, or 30 to 120 seconds for email, for a natural feel.
Step 4: Set up workflows
Create workflows to complement your MAS:- Assign to AI: The essential workflow. Use the Assign to AI Assistant template or create one with the Assign to AI action.
- Priority escalation: If the message contains “urgent” or “complaint”, set priority to Critical and add an “Escalated” label.
- AI labeling: Use the AI Label action to automatically categorize conversations (Orders, Shipping, Returns, General).
- VIP routing: Route high-value customers to your best support agent.
Step 5: Monitor and iterate
- Check the Dashboard for your AI automation rate. Aim for 70%+ within the first week.
- Review Traces for conversations the AI handled poorly.
- Create Reports for specific issues.
- Check MAS Stats to identify slow tools or agents.
- Refine agent instructions, add FAQs, and adjust tools based on what you observe.
NATPAT achieved a 91% resolution rate using this pattern. Read the case study.

